It seems unthinkable that Family Video would be advocating a program to give away millions of dollars in rentals. But that is just what will happen come June. Two million, or more, rentals will be given away through a program Family Video affectionately calls “report card A.”
For nearly 30 years, Family Video has been rewarding students for the achievements of academic excellence by encouraging students to bring their report card in. Students, kindergarten through college, earn free rentals for each “A,” or equivalent, they achieve in core courses. Vouchers for their free movie or video game rentals are redeemable any time on any day in the month of June.
The program began in Springfield, Ill. by rewarding just a few hundred students and has grown to encompass 19 states in the U.S. and in Ontario, Canada. Each store has found their own unique ways to get the message out to their communities and bring awareness to this unparalleled program.
“My mom was a teacher for 37 years and she was always a huge supporter of report card A. She says it is so rewarding for the kids, especially the ones whose parents don’t have money to reward their kids for good grades,” said Carrie Jensen, Family Video district manager. “It really pushes kids to work harder when they know they can get six [or more] game or movie rentals. And my mom shared [report card A] with all the other teachers too.”
In addition to the students’ rewards, Family Video is reaching out to the teachers as well this year. Giving a free rental to the educators they contact and partner with to make the report card A program a continued and growing success.
Family Video is proud to have the opportunity to give away millions of dollars in free rentals, according to the press release. They view it not just as an opportunity to give something back to the community, but to reward students for all they have accomplished and encourage them to continue to strive toward academic excellence.
Family Video is also proud to support today’s students, as they become tomorrow’s leaders. Family Video has cultivated such strong and lasting relationships that some of those same report card A student recipients have gone on to become team members at Family Video. Those team members now have the distinct privilege to give back to the next generation through a program that personally touched their own lives.
“We get out there and introduce ourselves,” Jensen said. “It makes a difference when you really incorporate yourself in the school districts and the community.”